Every personal trainer requires certain tools to provide their services, but let’s face it—sports performance training brings the game to a whole new level.
It’s about a whole lot more than simply motivating and teaching a client to lose weight. Instead, it’s a matter of turning someone’s body into a living machine capable of delivering maximum performance whether they’re playing a sport, fighting in the ring, or simply seeking to be physically capable beyond the average definition.
So what does it take for a sports performance training to provide a successful regimen? Here are a few of the essentials:
Obviously you can’t train a client you don’t have, but securing clients can be easier said than done. The #1 issue that most trainers say they encounter involves scoring new clients, simply because they aren’t familiar with the most effective marketing techniques. So the first thing you need is quality marketing that will bring in clients.
Finding a good training space is another tricky issue. Most sports performance trainers are forced to offer their services out of a generic “big box” gym simply due to lack of options, but these types of facilities generally fall short.
First of all, a traditional gym doesn’t usually offer much wide open space, which is necessary for a number of high-performance workouts. Second, these types of gyms are almost always full of random gym members who take up all of the space and equipment.
You need to find a facility that provides your clients with the unrestricted space they need to receive a quality workout.
I’m going to take a minute to harp on the “big box” gyms again. As a sports performance trainer you need access to the right equipment, but all most gyms offer is an assortment of generic cardio and weight machines. Sure, these have their time and place in any workout routine, but for high-performance training you need access to an array of the best tools and equipment.
Different clients have different goals and bodies, meaning you need to be capable of providing a diverse range of tools for addressing each individual situation.
For many trainers, one of the hardest aspects of the job involves staying up-to-date on the latest science and information behind health and fitness. Oftentimes the best solution to this simply involves having other fitness professionals around with whom you can discuss the industry, which actually brings us to our next point…
Trainers need motivation too, and it can be hard to maintain it when you’re giving it away to clients day in and day out. Again, the best solution often involves immersing yourself in a community of like-minded fitness experts who understand the challenges you face.
These are the five foundations of a successful sports performance training business—space, tools, information, motivation, and of course clients.
It’s really all or none. If any one of these are lacking, the rest are practically useless. What’s the point of having a great space if you don’t have the tools to make the most of it? Or in having the best information but no motivation to provide it to clients?
But with the right blend of all five, you’re on your way to success.
Do you think we left anything out? Join the conversation by sharing your thoughts on what it takes to be a successful sports performance trainer below.